The standard in performance hair.
Engineered for the mat.
Our Mission
Bella Pony is not a hair accessory. It is a piece of performance equipment. Since 2017 we have defined the industry standard for competition cheer hair, bridging the gap between aesthetic perfection and athletic durability. When an athlete steps onto the mat, their focus should be on the routine, not their ponytail. We handle the physics of the hair so they can handle the pressure of the performance.
The Specialist
We bring a rare dual expertise to the industry: the clinical precision of a licensed cosmetologist and the intuitive understanding of a cheer mom. We don’t just color match; we formulate. We don’t just build a pony; we balance it by the gram to ensure volume. We deliver consistency, reliability, and white glove service when it matters most.
Hi, I’m Erin!
Bella Pony was originally founded by my cousin, Heidi Hughes, who poured her heart into building a brand known for exceptional quality. From the precise construction of each ponytail to using only 100% real hair, Heidi set a standard that the industry had never seen.
When the opportunity came for Heidi to pass the torch, keeping Bella Pony in the family felt like the only right move. She trusted me to protect the integrity of what she built, and I was honored to carry on her vision.
To me, Bella Pony isn’t just a business - it’s truly a gift.
I’ve been a licensed cosmetologist for over 30 years, but I’ve also been the mom in the stands, watching my daughter compete from high school into college. I know the nerves, the excitement, and the pride. Watching her light up on the mat made me fall in love with the sport all over again.
Every ponytail we ship is hand blended and checked by me, not just as a professional, but with the care of a cheer mom who knows exactly how much this moment means to you.
Welcome to the family.
